Maintaining a successful Internet presence in today's business world can be a daunting task. The recent failure of countless dot-coms has brought to light many examples of what doesn't work on the Internet. After billions of dollars were lost in poorly executed web campaigns, many businesses are getting back to the basics and focusing on proven sales and marketing principles.

We've developed a 5 step process which can help any Internet marketing initiative achieve the desired results when properly executed.

Building a website without an Internet Marketing Plan would be like building your house without blueprints- a waste of both time and money. Too often, companies hand over their web initiative to the technology department, thinking that a website is a troublesome but necessary part of doing business. In reality, a properly executed Internet Marketing Plan could be your single most cost effective sales and marketing tool.

Do the following statements describe your Internet Marketing Plan?

It supports your strategic business objectives
The Internet strategy should reflect the goals and objectives of your organization.

It is based on your overall marketing strategy
The Internet strategy should be an extension of your overall marketing strategy- a powerful tool to accomplish your overall marketing goals.

It reflects your company's brand and image
You have worked hard to develop an image and brand for your organization. Make sure an ineffective website doesn't dilute your efforts.